Beautyworld Middle East 2025 a Great Success
The 2025 edition of Beautyworld Middle East witnessed an extraordinary showcase of creativity and craftsmanship, with several award-winning exhibition stands setting new benchmarks for design excellence. Among the most celebrated was the Mamlakat Perfumes stand, conceptualized and executed by Zircon Design LLC, a leading exhibition and event design company based in Dubai Industrial City.
This year’s Mamlakat Perfumes pavilion stood out for its stunning fusion of art and innovation, transforming a contemporary art concept into a breathtaking physical experience. The stand became one of the most visited attractions at the show, drawing crowds of visitors, influencers, and media who captured the installation through photos and social media reels.
The concept was originally inspired by a renowned artist’s work, who was deeply moved upon seeing his creation brought to life on such a monumental scale.
Arun K.P., CEO of Zircon , shared his pride in the achievement, stating: Transforming an abstract art concept into a structurally viable and visually striking stand was a remarkable challenge. Our technical and creative teams worked seamlessly to translate the artist’s vision into reality. It’s a true testament to the passion, precision, and excellence that define Zircon and I am extremely proud of my Team Zircon — their relentless dedication, technical expertise, and commitment to excellence turned this challenging concept into an award-winning reality.
Abhiram Vimal, Director of Zircon , highlighted the magnitude of the execution, adding: This project demanded detailed coordination and advanced logistical planning. Transporting the massive structure on 40-foot trailers and assembling it at the Dubai World Trade Centre required exceptional teamwork and dedication. Every element was handled with the highest level of professionalism and attention to detail
The Mamlakat Perfumes stand went on to earn high praise from organizers, clients, and visitors alike, placing it among the most acclaimed and award-winning stands of Beautyworld 2025.
With Dubai continuing to position itself as a global hub for exhibitions and events, Zircon Design LLC continues to raise industry standards through innovation, artistry, and flawless execution — reaffirming its reputation as one of the UAE’s most trusted names in exhibition design and production
